Archive for the 'General' Category

22
Feb
16

Grow With HubSpot New York

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The Grow With HubSpot event included snacks and mingling before the presentation

The marketing software company HubSpot sponsored an event at Irving Plaza in New York, NY on Thursday February 18th to provide an overview of their services to potential clients and marketers. HubSpot markets through Web 2.0, social media, email marketing, CRM, and blogs.

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Here I am beside a HubSpot banner at the event

The event began at 2pm and began with a session on how marketing has changed since the 1960s when direct mail was the typical method used to reach consumers. Now, inbound marketers use email, Web 2.0, social media, and blog posts over traditional print media advertising. The HubSpot speakers empathized growth through online content and found blog posts to be a very effective strategy in connecting with new customers. Consistent posts in blogs and social media helps businesses optimize present content through online searches for past content.

According to HubSpot 54% more leads are generated by inbound tactics than traditional paid marketing, 83% of online traffic is derived from old posts, and 93% of sales leads are from old posts. For HubSpot marketers, businesses need to optimize their website and social media through consistency. Web traffic is derived from the initial and then cumulative impact of posts.

For content strategy, the idea is more important than the execution as it will resonate with more customers. Sales is a team effort between marketing and sales. Marketers communicate with the sales team to gain an understanding of the customer’s needs. Information like why customers are visiting the site, what pages they’ve viewed, and what emails they’ve opened should be shared. Content marketing is tailored to different customer personas of that use a business’ services. Online content must be clear and directed towards the offer in each post- not buried under content that is harder to access.

For HubSpot content marketing should optimize the past and the future will thank you. Content strategy is focused on ranking, the topic, and cumulative impact. HubSpot found that 80% of US social network users use Facebook to connect to brands, 68% of B2B businesses use landing pages to collect sales leads, and 59% of B2B marketers found email to be the most effective tactic in generating revenue. Marketers need to attract strangers, build visitors, close leads, and delight customers.  Marketers should market as they would want to be marketed to.

Overall, I found the Grow With HubSpot session to be a helpful introduction to both inbound marketing and the HubSpot software. There are many ways to #GrowWithHubSpot

 

14
Aug
14

Christie Clinic Illinois Marathon: Race Review 3:58:18

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It was a great experience to run my first marathon at home in Champaign-Urbana, Illinois on April 26th. I decided to run with the 3:50 pace group and met a lot of interesting people on the course. Our pacer Steve had run 13 marathons in one year and I connected with others who traveled across the country to run different events. The Walt Disney World marathon was the group’s favorite and most had run the Goofy Challenge: a half marathon on Saturday and a full marathon on Sunday. For the first part of the race I ran with Cynthia, a nurse who told me she began running in her late 30s after she gave up smoking and qualified for Boston in 8 months. The first part of the race was pretty easy and I was running a PR for a half marathon with a 8:30 mile/pace. All that changed at mile 14 when fatigue started to set in. The next couple of miles were a challenge and I ran with Bryan, a local resident who was also running his first marathon. At mile 17 I took a Gu Gel, stopped to drink some water, and threw up. But I kept on running and didn’t stop. There were no bathroom breaks and I only stopped to walk at the water stations. Bryan needed to rest by mile 20 and I continued on my own for the rest of the race. By this point my feet hurt, my left knee twinged with pain that thankfully went away, and I felt chafing. Miles 20-26 were tough and I really slowed down running a 9:30 mile/pace. It wasn’t easy and I had to dig deep to keep on going. The local residents of Champaign made a huge difference with their cheers and support as we weaved through suburban neighborhoods late in the race. Before I knew it we were at Memorial Stadium and the race was finished. It was a wonderful run and I’d do it again in a heartbeat.

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12
Apr
14

February 2014

Here are some images from New York and Urbana, Il from February 2014

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17
Mar
14

PicFrame Collages

Here are photographs from our trip to Washington DC last weekend that are framed using the PicFrame app.

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09
Feb
14

Photographs from January 2014

Here are some images from Urbana, IL and New York, NY from January 2014

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08
Feb
14

Photographs from December 2013

Images from the holidays in Urbana, IL and New York, NY

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08
Feb
14

Photographs from November 2013

Here are some images from last November in Urbana, IL and New York, NY

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  • Grow With HubSpot New York February 23, 2016
    The marketing software company HubSpot sponsored an event at Irving Plaza in New York, NY on Thursday February 18th to provide an overview of their services to potential clients and marketers. HubSpot markets through Web 2.0, social media, email marketing, CRM, and blogs. The event began at 2pm and began with a session on how […]
    Jo Rees
  • TCS NYC Marathon Long Training Run #1: Race review July 26th, 2014 August 14, 2014
    Pacers from the New York Flyers running club 20.9 miles 8’37” pace/mile time This was a very meaningful race that I’d trained hard for. I knew that running 20 miles along the rolling hills of Central Park was going to be a challenge. I wanted to finish and finish strong. The race began at 7am and […]
    Jo Rees
  • Scotiabank Vancouver Half-Marathon Race Review: 1:49:40, June 22nd 2014 August 14, 2014
    This was a special race as it took place in my hometown of Vancouver, BC. I had wanted to run a Vancouver race for a while and it was an absolute pleasure to run through UBC, West Van, and Stanley Park for 13.10 miles. The course began at UBC’s Thunderbird Arena and ran along SW […]
    Jo Rees
  • Christie Clinic Illinois Marathon: Race Review 3:58:18 August 14, 2014
    It was a great experience to run my first marathon at home in Champaign-Urbana, Illinois on April 26th. I decided to run with the 3:50 pace group and met a lot of interesting people on the course. Our pacer Steve had run 13 marathons in one year and I connected with others who traveled across […]
    Jo Rees
  • February 2014 April 12, 2014
    Here are some images from New York and Urbana, Il from February 2014 Filed under: General
    Jo Rees
  • PicFrame Collages March 17, 2014
    Here are photographs from our trip to Washington DC last weekend that are framed using the PicFrame app. Filed under: General
    Jo Rees
  • Photographs from January 2014 February 10, 2014
    Here are some images from Urbana, IL and New York, NY from January 2014 Filed under: General
    Jo Rees
  • Photographs from December 2013 February 9, 2014
    Images from the holidays in Urbana, IL and New York, NY   Filed under: General
    Jo Rees
  • Photographs from November 2013 February 9, 2014
    Here are some images from last November in Urbana, IL and New York, NY Filed under: General
    Jo Rees
  • Photographs from October 2013 February 9, 2014
    Here are some images from Urbana, IL from last October and early November Filed under: General
    Jo Rees

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